How To Choose A Newsletter Niche

Newsletter Content

So, you have decided to start a newsletter, but you are not sure what you should write about. There are a few important questions you will need to answer that will help you choose a niche so that you can start publishing.

What am I going to write about?

If you are not sure what you should write about, then keep reading - we are going to take you through the process with a few pointers to help you on the path of launching a successful newsletter.

These are the most important items that you should consider before you start publishing content.

What are your interests?

Publishing a newsletter is all about passion and interest. You can only run a successful newsletter if you are passionate about the niche that you are writing about and have a lot of interest in it. Brainstorm some of the niche ideas that you think you are most passionate about. If you could spend your time doing anything, what would it be?

What is a newsletter niche?

Niche is a term that is used in all fields to describe a small section of population. The official definition of the term states, "Denoting or relating to products, services or interests that appeal to a small, specialized section of population". In newsletter terms, the word niche describes that topic that you will be covering in your newsletter, writing about, and thinking about constantly. For instance, if you are interested in sports then ‘Sports’ will be the broader term but ‘Basketball’ will be your sub-topic that would be considered as your niche. You can even break it down to a specific league to be more precious and accurate. Overall, the main idea behind your newsletter is that that your niche will be encompassing the most of the writing contained within your newsletter content.

How to find a niche for your Newsletter?

Now that you know what a newsletter niche is, it is time that you choose one for your newsletter. Choosing the right niche plays a major role in a successful newsletter. Most individuals tend to discard any research, and start writing without giving the process of choice full consideration, and most often end up with a dead newsletter. So if you are serious about publishing your newsletter, we suggest that you first take the time to research and find the right niche.

What do you know best?

Now that you have a list of ideas in front of you, let's analyze the list. Out of that list, pick out the topics that you believe will be best for you. Always try to choose the ones that you know best about or the ones that you believe that you will love to learn about as your newsletter grows. Leave the ones that you are least interested about because over time you will lose interest and that will damage your audience and the success of your newsletter.

Use Keyword Planner to narrow it down

Now that you have the a few of your most prominent ideas, you definitely need to narrow it down further. For instance, if you believe that fashion is the niche you want to go with then there are multiple sub topics in fashion that you can choose to focus on. If you are running out of ideas then hit Keyword Planner and enter your niche. The results will show you multiple trending keywords relation to your niche which will cover sub-topics and ideas that you can focus on. Now make a list of all the sub-topics that you can find under each niche heading that you choose above.

Consider the market

Now that most part of your research is done, there is another important factor that you need to consider. Publishing a newsletter isn’t only about sharing your opinion; for some, it is also about making money. Each niche is profitable in its own way. Some are more profitable than the other as they tend to attract larger audiences, such as Fashion and Technology. Check your niche’s Google trends and the topics that you wish to cover to get a rough idea of how large the potential market is.

Pick a Niche

Now that you have some ideas, and a general sense of the market size, it is time for you choose a niche from your list. Remember that all factors matter and there might be a time where you would have to compromise on one, but make sure to decide rationally with your research in mind. Profit is always a driving factor but it may be best that you go with a niche that you are more interested in so that you can easily grow your newsletter over time.

Final Words

Now that you have chosen a niche for your newsletter, it is time that you start working on it right away. You will need to set up a account on a newsletter platform, start collecting subscriber email addresses, and start writing. Make sure to also create social media accounts to help your audience and improve your discoverability.

There are multiple newsletter platforms that you can choose. The only way that you will be able to run a successful newsletter is if you are passionate about writing, and that passion doesn’t die over time. Other than that the overall publishing experience is a roller coaster ride on its own which is scary and fun at the same time.

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